If you need a list - we will find any mailing list you are looking for!
Costs will vary according to the criteria and usage.
Whether you are looking for a proven response list, a specialized complied list, or a niche-market association or
nonprofit organization's mailing list, we can find it for you.
Choosing the correct mailing list is critical to the success of a direct mail campaign. Industry experts say that the
mailing list accounts for mimimum 45% of your mailing success.
The first step in selecting a good direct mail list is to find an expert you can trust or make sure you understand
mailing list terminology.
Questions? Email Us or Call 1888-408-4408
Here is a list of terminology frequently used in the mailing list industry:
What is your best list?
It depends on what you're trying to accomplish. Do you want to sell? Mail to
your customer database. If they have bought from you before, it's likely they will
buy from you again. It easier (and cheaper) to get existing customers to buy
from you again.
Your own list is always your best list, because it keeps you in touch with your
customers and gives you the opportunity to know more about them; if you are
not currently keeping such a file, then start NOW!
Prospecting for new customers?
Your own list is still the most important, but for different reasons. Use this list
for profiling who your prospects are likely to be. It will also help you tailor your
If you decide to use other lists, in addition to your own, lists can be bought,
rented or even borrowed.
|Lists aren't sexy -
but they are the most important factor
in direct marketing.
No one gets excited about a list - unless you realize it's what
makes that "cha-ching!" sound.
If you want results, get a mailing list from a reliable source.
List Selection - Using criteria such as age, income, home ownership, to create a
targeted mailing list.
Targeted - lists are consumer records chosen based on demographic data, such as age, income, birthday
month, home value and gender.
Saturated - lists cover all addresses within a certain geographic area, such as a zip code or carrier route.
Counts - This is the number in your list that fit your selection criteria.
Compiled List - Any direct mail list created from the compilation of public sources such as phone books, deed
information, directories, newspapers and courthouse records.
Specialty Mailing List - non compiled mailing lists such as lists of subscribers to a magazine, or health club
members. Specialty mailing lists often cost considerably more than compiled lists but often allow for a more
Consumer Mailing List - a compiled mailing list of consumers. Typical selections include geography,
income, age, homeowner/renter, children present in household.
Business Mailing List - a compiled mailing list of businesses. Typical selections include geography, type of
business, revenue, number of employees.
Occupant Mailing List - These inexpensive lists are perfect when you want to saturate a market of any size.
Occupant Lists include the name of the resident or the piece is addressed to "Current Resident."
In-House List - A mailing list compiled of those who have previously purchased from your own company. This
would be your customer base.
One Time Use Mailing List - Unless specified otherwise, most mailing list rentals are for a single use. It is
understood that the mailer will not use the names on the direct mail list more than one time without prior approval
of the mailing list owner.
Multiple Mail Drops - Print a large quantity to save on the printing price. Then scheduling mailings based on
dates to follow...using the same card.
Sample Mail Piece - Some direct mailing list owners require submission of a sample prior to agreeing to rent
their mailing list. This is not required for compiled mailing lists but often required for specialty mailing lists.
List Cleaning - The process of updating a mailing list by correcting and/or removing a name because it is no
Merge-Purge - Combining two or more mailing lists while simultaneously eliminating duplicate names.
Marketing Designed with Your Success in Mind.
|Copyright © 2007 Armour Marketing Group, Inc., All rights reserved. 2061 E. Parkview Circle, Suite 1A, Hoffman Estates, IL 60169 1-847-882-7172